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Ideas for joined-up ecommerce conversations.

Practical reads on Shopify, Klaviyo, WhatsApp, SMS and social DMs: how UK ecommerce brands turn the traffic they already own into sales conversations.

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Why I built Convo Commerce

98 out of 100 visitors leave a DTC site without a word, and the CRO industry spends all its time fighting over the 1-2% who were buying anyway. I built Convo Commerce to go after the other 98.

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What an Anonymous Visitor Actually Costs You

Most of your paid traffic was never going to buy today. Here is what that costs in real money, and why conversion rate optimisation cannot fix it.