Return on retainer
What email & SMS brings back.
Email and SMS revenue comes from a list you already own. Set the starting revenue, where it plateaus and what the service costs, and see the return over the first 90 days and the full 12 months.
90-day return
+£31,100
Paid back2.7× return · £49,500 revenue on £18,400 of fees
12-month return
+£308,311
Paid back6.0× return · £369,911 revenue on £61,600 of fees
Pays for itself
Month 2
Cumulative email and SMS revenue overtakes everything paid for the service.
Share of revenue
35%
Email and SMS share of total revenue by month 12 (£45,961 on top of £85,000).
The compounding effect
12 monthsIf email and SMS flatline at £25,000 a month instead of growing 7% a month, 12 months still returns +£212,900 after costs.
Month by month
Show the ledger
| Month | Email/SMS revenue | Cost | Return | Cumulative |
|---|---|---|---|---|
| Month 1 | £8,000 | −£8,800 | −£800 | −£800 |
| Month 2 | £16,500 | −£4,800 | +£11,700 | +£10,900 |
| Month 3 | £25,000 | −£4,800 | +£20,200 | +£31,100 |
| Month 4 | £26,750 | −£4,800 | +£21,950 | +£53,050 |
| Month 5 | £28,623 | −£4,800 | +£23,823 | +£76,873 |
| Month 6 | £30,626 | −£4,800 | +£25,826 | +£102,699 |
| Month 7 | £32,770 | −£4,800 | +£27,970 | +£130,668 |
| Month 8 | £35,064 | −£4,800 | +£30,264 | +£160,932 |
| Month 9 | £37,518 | −£4,800 | +£32,718 | +£193,651 |
| Month 10 | £40,145 | −£4,800 | +£35,345 | +£228,995 |
| Month 11 | £42,955 | −£4,800 | +£38,155 | +£267,150 |
| Month 12 | £45,961 | −£4,800 | +£41,161 | +£308,311 |
| Year | £369,911 | −£61,600 | +£308,311 |
Shaded rows are the first 90 days. Return is email and SMS revenue minus the retainer, platform costs and, in month 1, the setup fee.
Figures are revenue, not profit. Projections are estimates based on the figures entered above, not a guarantee of results.